House GOP celebrates ‘big win’ after preventing creation of new global advertising coalition [Video]

The House Judiciary Committee celebrated a “big win” this week after a Japanese company said it would not pursue a plan that would reorganize or create a new version of an advertising association that allegedly engaged in censorship and boycotts of conservative media companies. 

“Following the Committee’s inquiry into Dentsu potentially creating the new ‘GARM,’ Dentsu expresses to the committee that it WILL NOT pursue the ‘Dentsu Coalition’ initiative,” the committee said. “They will not pursue any other effort with similar aims.” 

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The committee touted it as a “BIG WIN!” in a post on X.

The committee first began investigating the World Federation of Advertisers and its Global Alliance for Responsible Media (GARM) initiative. Dentsu was a founding member.