How 5 Travel Brands Inspire Dreams With Powerful Storytelling [Video]

Exciting destinations. Luxurious accommodations. Friction-free coordination. Memory-making experiences.

For consumers, these are the things travel dreams are made of.

For content marketers, empowering aspiring travelers to realize those dreams is their job.

“Job” is the operative word, as storytelling in this crowded space takes more than associating the brand with a pleasant and purposeful journey. To influence travelers’ choices, marketers must walk the extra mile in their customers’ shoes.

The following brands may share a vertical industry, but they all address the universal challenge of connecting with consumers distinctly. Their work, which earned 2024 Content Marketing Awards, illustrates some best practices marketers can apply.

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One of the largest cities in the United States, Chicago is home to many world-renowned tourist destinations. Business travelers and vacationers likely know its biggest attractions, like the Magnificent Mile and Millennium Park. However, they may not know about its 77 neighborhoods.