How Boza and the Singer Scored a Radio Hit [Video]

In March 2020, Elena Rose was a songwriter in her mid-twenties who had helped craft hits for Latin superstars like Becky G and Myke Towers. She was content with her day job, but as lockdown began to take hold, the Venezuelan American had an early-pandemic revelation.

“I really thought that the world was coming to an end,” she says. “When I saw that my voice had not been heard, it made me sad.”

While Rose continued to work behind the scenes — her songwriting credits to-date include Billboard chart entries and collaborations with Selena Gomez, Bad Bunny, Marc Anthony, and the Becky G-Karol G team-up “MAMIII,” which reached No. 1 on the Hot Latin Songs chart — she made her singing debut as an independent artist that May with the Latin urban song “Sandunga.” She paired the release with a colorful music video that showcased her striking presence and alluded to her superstar capabilities.

Today, the …