From product to personality, the food and beverage industry thrives on emotional connections.
Celebrities aren’t just public figures with large followings—they embody distinct traits and values that resonate deeply with audiences, and conveniently can align with brand identities. Celebrities represent aspirational identities—playful mischief-makers, disciplined sages, or bold innovators—that inspire and connect with people on an emotional level. Food and beverage brands have tapped into this phenomenon, partnering with celebrities who personify their brands core values or message of the moment to create campaigns that feel personal, memorable, and authentic.
Creed Bratton x Skittles: The Eccentric Visionary
Creed Bratton comes across as the ultimate eccentric, someone who thrives on unpredictability and embraces life with quirky humor. Skittles’ MFFLP the Rainbowcampaign harnesses this energy to bring their colorful, playful identity to life. Bratton’s offbeat persona aligns perfectly with Skittles’ ethos of celebrating individuality and fun, turning a candy ad into an ode to those who embrace their weird and wonderful sides. …