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How Donald Trump’s rhetoric has grown darker and windier WSOC TV [Video]

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Content Marketing Storytelling

DULUTH, Ga. — (AP) — No scene has dominated U.S. politics since 2015 quite like Donald Trump on stage, waxing on for an hour-plus in front of a chorus of red “Make America Great Again” hats.

The stream-of-consciousness routine, the interrupting one of his thoughts with the next, is not a polemic Cicero or Lincoln would recognize. The former president and Republican nominee calls his style of speech “the weave,” whipsawing from dystopian warnings to light-hearted storytelling to policy pronouncements.

“You make a speech, and my speeches last a long time because of the weave, you know, I mean, I weave stories into it,” Trump explained last week to popular podcaster Joe Rogan. “If you don’t — if you just read a teleprompter, nobody’s going to be very excited. You’ve got to weave it out. So you — but you always have to — as you say, you always have to get …

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