How Doritos created the worlds first AI-augmented snack [Video]

Winning Gold at The Drum Awards for Advertising in the Use of GenAI category was Doritos for a campaign that credibly tapped into the gaming community. Here is the award-winning case study.

Doritos is the number one snack brand for gamers worldwide. Which is a privilege. But there’s a problem. Our much-loved crunch disrupts and annoys other gamers subjected to the noise in their microphone. So, we decided to pivot and turn this intrinsic snacking gripe into a marketing opportunity.