Winning The Drum Awards for PR Innovation Gold is Sela, Newcastle United and The Royal National Institute for Deaf People by Sela. Here is the award-winning case study for the Unsilence The Crowd campaign.
St. James’ Park stadium, Newcastle United Football Club’s home ground, is regularly voted as having one of the best atmospheres in the Premier League where you can experience some of the loudest football fans.
Research conducted by Sela and charity partner The Royal National Institute for Deaf People (RNID) mapped the experience for deaf fans revealing that 71% of people surveyed believe new technology can be used to make live sports events more accessible.
The campaign aimed to show Sela’s ability to deliver spectacular experiences to global sports institutions and show fans across Europe that Sela is not just a ‘logo’ on a shirt but adds value to their experiences. To also convert awareness amongst stakeholders …