Winning Gold in the B2B category at The Drum Awards for Digital Experience is Spotify’s ‘Spreadbeats.’ Here is the award-winning case study from agency FCB New York.
Imagine you’re a media planner. Your job depends on your ability to show ROI, so it’s no wonder that when it comes to RFPing, you prioritize efficient go-tos such as Meta and Google, old reliables such as YouTube and shiny objects such as TikTok. Spotify just seems like another digital audio platform and an expensive one at that – not exactly a must-buy.
But the thing is, Spotify is so much more than an audio platform. It has video and multiformat ads… it’s interactive and engaging and its ROI goes way beyond numbers on a spreadsheet.
To break through, we had to find a way to hack the RFP process and change the conversation… showing media planners and the entire marketing industry why Spotify Advertising …
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