How the Right Creators Can Transform Your B2B Marketing [Video]

In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who’s reshaping how companies approach digital marketing strategies. As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape.

The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Bennett’s insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth.

Key Takeaways:

– Micro-Influencers Matter: The sweet spot for B2B influencers is 10,000 to 50,000 followers
– Authentic Partnerships Are Everything: Partnerships should be collaborative, not transactional
– Strategic Influencer Marketing Drives Real Results: Integrate influencer strategies into broader marketing efforts
– The Creator Economy is Transforming B2B Marketing: Leverage subject matter experts who have credible industry voice
– Technology Enables Smarter Influencer Strategies: Focus on mastering AI tools rather than fearing them

Chapters:
[00:00] Opening
[00:48] Who is Nick Bennett?
[01:26] Defining Influencer Marketing in B2B vs B2C
[03:38] Best Practices for B2B Marketing and Influencer Integration
[06:34] Challenges and Misconceptions in B2B Influencer Marketing
[08:33] Successful Product Launch with Influencer Program
[10:26] Effectiveness and Authenticity in Influencer Partnerships
[14:15] Navigating Global Influencer Marketing
[17:39] Niche Focus and Controversial Content for Engagement

💻 Check out Nick Bennett’s Website – http://www.tackgtm.com
➡️ Follow Nick Bennett on LinkedIn – https://www.linkedin.com/in/nickbennett1/
📚 Grab a copy of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing – https://amzn.to/41bHf2V

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