How to Build a Top Marketing Team with a Great Marketing Training Program [Video]

Building a top-tier marketing team isn’t just about hiring the best people; it’s about continuously nurturing their talents and adapting to new trends. With marketing landscapes shifting faster than you can say “SEO,” a great marketing training program can mean the difference between a team that thrives and one that just gets by. If you want your marketing team to drive results and stay ahead of the competition, here’s how to create a training program that hits all the right notes. 

1. Start with a Skills Audit: Where are the Gaps? 

Before you can train your marketing team, you need to know where they stand. A comprehensive skills audit gives you a snapshot of their current abilities and helps identify gaps that need to be filled. 

According to a study by the Harvard Business Review, 30% of companies reported that their employees lack crucial skills to perform well in their current roles. Conducting a skills audit not …