Reading Time: 8 minutes
Learning how to create a company culture video is essential for showcasing your values, connecting with employees, and attracting top talent. But not every video hits the mark. The best culture videos go beyond generic statements and buzzwords—they bring your unique culture to life through authentic stories and compelling visuals.
In this post, we’ll guide you step-by-step on how to create a company culture video that truly resonates, strengthens your brand, and achieves your goals.
Before the camera starts rolling, the most important step is to define what you want your culture video to achieve. Having a clear objective will shape every decision you make, from the stories you highlight to the questions you ask during interviews.
Some potential objectives include:
Taking the time to clearly define your objective ensures your video is not only impactful but also aligned with your broader business goals.
A common mistake we see is …