Pitching your solution to e-commerce decision makers and booking meetings with them can be challenging.
They receive so many cold emails per day, making it hard to stand out and catch their attention.
So, how do you ensure your pitch doesn’t come off sales-y, but genuinely gives value and sparks their interest?
In this article, Victor, the Co-founder of Scalability, breaks down a typical cold email with all its weak spots and shows you how to start meaningful conversations!
Cold email mistakes to avoid
Your goal is to book more meetings and ultimately close more deals, but there are some things that you may be doing wrong in your cold emails.
Here’s a cold email that targets e-commerce businesses who don’t advertise on Pinterest
Let’s see what mistakes Victor recommends you avoid for more replies:
Mistake #1: Sales-y subject line
If you want to make your cold email subject linestand out in 2023, you’ll have …