How to handle the ad industrys most dastardly clients [Video]

Every agency has them – horrible clients. In the first of her regular CEO Soapbox column, Tanya Whitehouse, CEO at creative agency Elvis, reveals how she navigates relationships with adland’s most challenging clients and reclaims respect.

It was a phone call I had been dreading. And while the content was shocking, it sadly wasn’t wholly surprising. This senior client’s notorious reputation was, unfortunately, well deserved. Every interaction with this person stirs up dark memories of a few similar situations I’ve experienced throughout my time in adland, making me wonder why it feels as if the truly egregious clients in our industry are never really dealt with.