Winning a Gold at The Drum Awards for PR in the Sports category is Topps by MatchFit. Here is the award-winning case study.
Ahead of Topps’ first international tournament licence activating, the objectives were to raise awareness of the new Topps Uefa Euro 2024 card and of Topps as the new licence holder.
MatchFit had two core products to promote across the campaign Match Attax trading cards and Stickers. To generate sustained awareness and cut-through in the months running up to Euros 2024, the campaign had to be far-reaching, diverse, varied, and always-on.
From TV adverts and YouTube videos to PR assets and interviews, the agency made sure Jose Mourinho was instantly associated with Topps and caught the eye of fans and collectors of all ages across multiple campaign touchpoints.
That was supplemented with content and PR from footballing royalty such as Alan Shearer, Peter Schmiechel, commentator Jacqui Oatley, Joe …