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How virtual reality creators make money in the metaverse [Video]

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Experiential Content Marketing

A lot of people will be getting their first taste of virtual reality over the holidays this year — and some might even find a new source of income.

The recent release of the Meta Quest 3S has increased the accessibility of self-contained VR/AR headsets with its comparatively low price point of under $300.

Some of those new users will click on the Horizon Worlds app that’s built into every Quest, travel virtually to one of its thousands of environments, encounter some unruly kids and declare the app worthless, leaving never to return. It’s a pattern seen on Reddit’s many forums devoted to the Quest, Horizon Worlds and VR. 

Part of the issue may be that people tend to see immersive worlds as something to be simply consumed, rather than a place that is built on creators. But it’s closer to a social media site like YouTube than to a …

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