How visual storytelling can help D2C brands create a visual edge [Video]

Jaipur, a city known for its heritage and rich culture, has always been a centre of creativity. In the modern D2C landscape, the challenge lies in blending this timeless tradition with digital-age innovation.

A fireside chat at D2C Carwaan Jaipur Edition focused on how visual storytelling, particularly photography, can elevate Jaipur’s D2C brands to capture global audiences. Richa Maheshwari, a seasoned photography entrepreneur, shared invaluable insights into the power of visual content in building authentic and engaging brand stories. The session was moderated by Dhawal Singhal,an iStart Program Manager.

Maheshwari’s success as a fashion student, influencer, photographer, and production company owner is a testament to her dedication and adaptability. Her career began in Kanpur but flourished in Jaipur. Following a successful academic career at NIFT, Maheshwari pursued fashion communication; her perseverance led her to discover a passion for visual storytelling.

Financial difficulties posed significant obstacles initially, but Maheshwari’s determination remained strong. She took out a loan …