Humanaut Steps Up to Provide Creative Tools for Young Peoples Mental Health Marketing Communication News [Video]

Chattanooga-based non-profit Be the Change Youth Initiative and mental health provider The Middle Path have forged a relationship with a powerful ally – creative agency Humanaut. The agency stepped up in Spring of 2024 to provide their best work for the groups’ shared mission. Both groups focus on mental health awareness and resources for adolescents and teens and Humanaut was eager to amplify their efforts.

The award-winning agency created six 2-3 minute videos that powerfully share BTCYI’s and The Middle Path’s shared devotion to Dialectical Behavior Therapy (DBT) in order to help young people find peace, self-awareness, increased communication skills and how to live a life with less stress.

The intent of the entire campaign is to inform teenagers about DBT as they navigate the mental changes and challenges as they transition from adolescence and adulthood. The series also informs the audience where help can be found with The Middle Path.

In one of the videos, BTCYIFounder …