Hypnosis rebrands Liquor Barons through exploration and discovery adobo Magazine [Video]

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PERTH, AUSTRALIA — In a market where big players dominate the race to the lowest price, Liquor Barons has repositioned itself as the ultimate destination for alcohol exploration, with an evolution of “The Baron” and accompanying new campaign from Perth’s Hypnosis. 

A West Australian-owned cooperative, each of Liquor Barons more than 90 shops is independently run by locals who truly know their customers and are always ready to help them discover new drinks.

Liquor Barons offers a unique, evolving range that transforms every visit into an adventure. Not just about variety — it’s about the thrill of uncovering something special. Unlike the big chains, which serve up the same old choices, Liquor Barons brings the excitement of the unknown, with the assurance that each selection has been thoughtfully curated. In essence, their thirst for discovery will help guide yours. 

The new campaign with tagline “A Thirst for Discovery” is an invitation to …