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Iconic 00s brand returns to the UK with new store after 7 years away [Video]

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Experiential Content Marketing

If there is one thing you can count on when it comes to fashion, it always comes back around.

Once the favourite of pop culture icons like Paris Hilton, Kim Kardashian, and Lindsay Lohan, Juicy Couture made a whopping $605 million (£474.1m) in sales at its peak in 2008.

And now the iconic brand could be on track to relive its glory days after announcing it is opening a new store at Westfield Stratford City.

While shoppers have been able to access the clothing brand’s products through retailers like JD Sports, ASOS, TK Maxx and Next since 2017, it’s the first time in seven years shoppers will be able to walk into a shop.

Juicy fans can browse through the chic velour tracksuits, pyjama sets and lingerie, as well as try all the delicious fragrances.

The shop, which is officially open for business in the East London shopping centre, is a shrine to the brand synonymous with Y2K.

With …

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