AN iconic noughties brand has returned to UK high streets after disappearing for seven years.
Brit fans of Juicy Couture will be delighted after the chain made its comeback to physical retail with the opening of a new store at Westfield Stratford City.
The 1,200sq ft space offers fans of the once ultra-popular American fashion brand an immersive experience, showcasing its “signature casual glamour aesthetic”.
Juicy Couture said: “the space blends iconic elements from previous Juicy stores, including slogans, graffiti-inspired artwork and neon lighting with modern touches like bursts of black and pink”.
It also features a metallic runway and a pink boudoir for consumers to explore and try new products.
The store will also spotlight the brand’s holiday campaign, Once Upon a Time, “which fuses Juicy’s early 2000s IT girl aesthetic with whimsical fairytale charm”.
And the collection includes a …