InMarket Launches Incremental Sales Lift for the Automotive Industry to Prove Advertising Effectiveness | PR Newswire [Video]

Snapchat expands measurement partnership with InMarket, empowering auto advertisers to leverage InMarket’s Lift Conversion Index (LCI) to understand the incremental impact of advertising efforts on its platform 

, /PRNewswire/ — InMarket, a leader in real-time marketing and measurement, has announced the launch of its Lift Conversion Index (LCI) for the automotive industry. LCI for the automotive industry (LCI for Auto) is a closed-loop attribution platform that provides incremental sales and visit lift metrics, empowering automotive brands and dealers to measure and understand the real-world outcomes of their advertising including vehicle purchases and incremental return on ad spend (iROAS).

By connecting omnichannel media to purchases, LCI for Auto provides a truly insightful view into auto advertising performance, enabling brands to:

• Measure real-world auto consumer engagement with a closed-loop study that attributes dealership visits and sales to campaign performance.
• Optimize media spend inflight throughout the campaign, including always-on creative, offer and media optimization.
• Improve campaign strategies with actionable …