Inside the Elaborate Process Behind Joe Ando’s Viral Gowns (Exclusive) [Video]

If Joe Ando approaches you with a mini mic, say “yes” without hesitation.

The 28-year-old fashion designer who doubles as a content creator online (with over 5 million followers across Instagram and TikTok) amassed viral fame upon stitching together six words in the form of a question: “Can I make you a dress?”

However, the FIT graduate’s post-college pursuit was not to create content on social media full-time, despite the ample views his original videos attracted when filming mini comedic sketches. In fact, the hopes he had for a career trajectory were nonetheless traditional.

Interning at a major fashion house followed by a full-time job was the plan, that is, until the COVID-19 pandemic hit. He then re-strategized, ultimately turning to the viral-launching platform: TikTok. But instead of posting lip-syncs and dances like many others at the time, he turned to his design talent.

In an exclusive interview with PEOPLE as one …