from Amazon Ads enables brands to connect with consumers at every stage of the purchase journey. By utilizing a full-funnel media strategy, new product campaigns help brands unlock optimized media plans to reach shoppers through a curated mix of first- and third-party inventory. This includes
,
,
, and
—all paired with creative assets that emphasize a product’s newness.
The media mix is optimally flighted over 30, 60, and 90-days, helping brands maintain continuous visibility across multiple touchpoints. This strategy helps shoppers discover new products wherever they consume content, driving awareness while engaging high-intent shoppers at the most relevant moments.
New product campaigns also help brands stand out with optimized creative visuals that highlight a product’s newness, allowing customers to easily discover, engage with, and purchase your latest offerings.
Michal Geller, President of eCommerce & Digital at Newell Brands, shared his thoughts on this new offering: