It All Adds Up The ATP Tour launches new brand platform and global marketing campaign by Wieden+Kennedy London Marketing Communication News [Video]

The worldwide men’s professional tennis tour gets an extensive new look of grit and glamour, featuring the likes of Novak Djokovic, Carlos Alcaraz, and Jannik Sinner

The ATP Tour today launches It All Adds Up, a new global brand platform and advertising campaign developed by Wieden+Kennedy London.

It All Adds Up puts a spotlight on the intensity and meaning of every point, serve, winner, and drop of sweat that takes place on the ATP Tour, which all add up to determine every player’s ranking, including the heights of success and the challenges of adversity.

The goals of the platform – which will live across social media, broadcast, and digital channels – are to further strengthen the growing popularity of men’s professional tennis by highlighting the importance and energy of the ATP Tour to casual tennis fans; attracting more Gen Z and Millennial fans to the sport; and building even more excitement in …