Jaguar hits back at critics of new DEI rebrand ad that doesn’t feature any cars [Video]

British carmaker Jaguar has hit back at critics of their rebrand after they released an advert without any cars in it.

The manufacturer unveiled a new logo on Tuesday as part of their rebrand, as well as a cryptic and colorful advert.

Posting the video to their social media site, the ad shows a group of models dressed in bright and flamboyant clothing. 

The ad occasionally pops up with text reading ‘create exuberant’, ‘live vivid’, ‘delete ordinary’, ‘break moulds’ and ‘copy nothing’. 

As it does so, the characters can be seen grabbing at sledgehammers, painting over the screen and posing for photographs in sync. 

Social media users, including the likes of Elon Musk, have been quick to point out that the ad offers no suggestion that the company sells cars. 

Responding to one user who posted on X asking ‘where are the cars in this ad? Is this for fashion?, the company replied: ‘Think of this as a …