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Jaguar’s new branding was controversial, but wait till you see the new Jaguar concept car [Video]

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Experiential Content Marketing

Jaguar, the car company equivalent of a three piece suit, seems determined to ruffle some feathers. A few days ago, Jaguar revealed a new, “fearless” and “exuberant” visual identity that seems to have divided the brand’s fans into those who hate it and those who…well, we’ve seen a few positive takes, we just can’t find them right now.

Now, hours ahead of the official unveiling at Miami Art Week, the company’s new concept car has leaked, and we bet it’s going to be equally divisive.

The concept car, leaked at Coche Spias, is called the Design Vision Concept, and it’s far more pink than any Jaguar we’ve seen. It also appears to be incredibly unfinished, with a very sparse interior and an exterior that somehow seems to lack polygons (yes, Tesla’s Cybertruck and it’s low-resolution look does come to mind).

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Things that stand out are the gargantuan grilles, both on …

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