John Deere Names Jackson Laux as Chief Tractor Kid [Video]

9-year-old social media star @justajacksonthing will teach the importance of agriculture alongside Chief Tractor Officer Rex Curtiss

MOLINE, Ill., Nov. 20, 2024 /PRNewswire/ — He sold your grandfather a tractor back in ’73, likes the look of a clean lawn, and every morning he checks the chicken coop for fresh eggs. And today, he’s John Deere’s Chief Tractor Kid. You heard that right: John Deere is partnering with Jackson Laux, a 9-year-old farmer and viral social media sensation known for his love of tractors and farming. Jackson will create content for Deere’s social media channels throughout the next year to bring awareness to the people working tirelessly in agriculture.

“Wise beyond his years, Jackson brings a fresh perspective to an industry that has been around since the beginning of time,” said Jennifer Hartmann, global director of strategic public relations and enterprise social …