How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
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Juicy Corn, Audi R8, Voodoo Bill Clinton [Video]

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Strategic PR Campaigns

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Whether it’s a childhood jingle that you can still sing word for word or a campaign that influences the way you work today, everyone has an ad that has really stuck with them.

Mediaweek has been asking the industry to take a trip down memory lane to find out all about the ads that made us.

Fiona Mullen, head of PR and integration lead – Communicado

McCain Super Juicy Corn

As a city kid in the 80s and 90s, where drought was ever present across Australia, I thought this summed up the outback to a tee.

The dry, dusty landscape and then that iconic line, “Marge! The rains are ‘ere!”

Years later, I’m still eating corn…though apparently the corn on set was made of plastic.

Haran Ramachandran, head of creative strategy, APAC – Snap Inc.

Audi R8 spot (2013, BBH London)

This was an easy choice. Only once has …

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