Kartik Aaryan and Emami announce the rebranding of Fair and Handsome as the bold new Smart and Handsome : Bollywood News [Video]

On Thursday, Emami Ltd announced the fresh new identity for its iconic men’s brand, Fair And Handsome, now rebranded as Smart And Handsome with Bollywood’s heartthrob Kartik Aaryan as its new brand ambassador. This significant transformation marks a bold step forward, reflecting the brand’s leadership in the male grooming market for nearly two decades and embracing the cultural shift towards more holistic grooming practices.      With changing consumer preferences, today’s young men are prioritizing skin health and overall wellness, and Smart And Handsome is ready to meet their evolving needs.

Kartik Aaryan and Emami announce the rebranding of Fair and Handsome as the ‘bold new’ Smart and Handsome

For a seamless rebranding transition, the new packaging will prominently feature the message, “Fair And Handsome is now Smart And Handsome,” reinforcing familiarity and trust with the consumers. Also, the new positioning statement, “Har Roz Handsome Code,” is aimed at capturing the brand’s …