Kawai pianos are Instrumental to Life in new global platform via Ogilvy [Video]

SYDNEY, AUSTRALIA — The intrinsic role piano plays in the lives of music lovers – whether beginner, hobbyist or muso – has been brought to life in a beautifully crafted and emotive new global platform for Kawai, via Ogilvy.

Launched this week, the digital and social-first campaign explores the concept that pianos are “Instrumental to life” through a variety of film and static executions, capturing the deep emotions felt by three real pianists at different stages of their musical journeys. It will be seen on social, YouTube and at industry events across Australia, the US and EU, including an experiential launch at the NAMM Show in California from January 23-25, 2025. 

Ogilvy Sydney Executive Creative Director Bridget Jung said the campaign aimed to make the brand more contemporary and relevant by “capturing the feeling and emotion of playing a piano – honest, authentic and deeply felt. 

“We know from our global research …