, /PRNewswire/ — Kia America is proud to announce the next chapter in its partnership with Cloud9, one of the most renowned esports organizations in the world. As the new naming partner for Cloud9’s League of Legends team, Kia takes its commitment to performance and creativity to the next level as the team will officially compete as Cloud9 Kia, a testament to the shared values of excellence, resilience, and bold vision that unite the two brands.
Kia’s collaboration with Cloud9 has been a journey of growth, driven by mutual trust in the process and a passion for pushing boundaries. Over the past year, this partnership has demonstrated the power of innovation—not only in the competitive esports landscape but also in how fans experience the game.
“Becoming the naming partner of Cloud9’s League of Legends team is an exciting evolution of our partnership,” said Russell Wager, vice president, marketing, Kia America. “Kia and Cloud9 share a …