Lead Management: Definition, Steps, and Best Practices [Video]

96% of website visitors aren’t ready to buy.

That’s why you have to generate, track, and nurture the right leads.

For that, you need successful lead management.

This article covers everything you need to know about lead management, including the definition, process, best practices, and automation. Remember that the average cost per lead in the B2B SaaS industry is $237.

So there’s a lot of money hiding in plain sight.

What is lead management?

Lead management is the process of capturing, tracking, and nurturing potential customers from initial contact through to conversion.

It usually involves series of steps to analyze lead data to determine how likely they are to make a purchase. After leads make a purchase, they become customers and lead management tracks all steps along the way.

Why is lead management so important?

Lead management is the backbone of all sales processes.

Lead management is essential for a winning business strategy, because it aids in the conversion of prospects into paying customers.

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