Winning Gold in the B2B category for Social Media at The Drum Awards, GE Aerospace’s ‘The Sound of Flight’ campaign showcased innovative storytelling and sonic technology to captivate industry professionals and aviation fans worldwide. Here is the award-winning case study.
GE Aerospace, a leader in global aerospace propulsion and systems with over a century of innovation, sought to engage senior-level aviation professionals and enthusiasts while reinforcing their position as an industry innovator. The key objectives were to:
- Reach and engage target audiences globally.
- Showcase ‘hero’ engines and communicate key product messages.
- Reaffirm their brand’s positioning as a pioneer in aerospace technology.
The campaign aimed to achieve KPIs related to reach, engagement, video views and impressions.
GE Aerospace needed to cut through the noise in a highly competitive sector dominated by major players like Rolls-Royce, Pratt & Whitney, Airbus, and Boeing. Innovation and the ability to engage new engineering talent were essential for maintaining their position as a leading innovator in the market.
Strategy
In collaboration …