Local Media Industry Bullish on Digital in 2025; 83% Forecast Digital Ad Revenue to Increase or Hold Steady | PR Newswire [Video]

Insight from annual LMC survey on successes, challenges, priorities and predictions

, /PRNewswire/ — The Local Media Consortium today announced the findings from its Local Media Industry Insights Survey 2024, which asked local media industry professionals about the year-over-year state of the industry and outlook for 2025.

“Based on insights from our annual survey, the Local Media Consortium is forecasting an increase in 2025 digital revenue led by an uptick in consumer and advertising revenue associated with the continued maturation of video-focused efforts, subscriptions and newsletter engagement strategies,” said Fran Wills, CEO of the Local Media Consortium. “This annual survey helps us better understand the opportunities and challenges facing local media so we can prioritize new digital partnerships and initiatives such as NewsPassID, which delivers improved programmatic performance for both advertisers and local media.”

2024 at a Glance

Roughly half (45%) of survey respondents reported overall digital revenue was up in 2024, with 30% saying it was …