McVitie’s has today launched its new £9.7m masterbrand campaign ‘Sweeter Together’ in collaboration with Grey London. The campaign explores the importance of real human connections and shows how the simple act of sharing a biscuit has the power to bring people together.
Sweeter Together launches with a heartwarming animated TV spot ‘Crane’, which is launching on UK national television at 7:50am on ITV. Produced by Nexus Studios and directed by Smith & Foulkes, the spot highlights the significant role the humble biscuit plays in everyday lives and highlights that ‘sometimes the little things are actually the really big things’. The music for the ad was developed by SoundTree’s Luis Almau.
Sarah Heynen, VP of Marketing at pladis UK & Ireland, commented: “We know that despite being more connected than ever before digitally, we’re drifting further away from those real human connections that can mean the most. That’s why we’re so …