Longshore and McKnight: Poor CFP viewership ratings, NIL disussions, and more… [Video]

On today’s episode of Longshore and McKnight, John Longshore and Barry McKnight tackled college football’s shifting landscape and the NFL’s continued dominance.

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They criticized the lackluster ratings for early playoff games, blaming mismatched teams like SMU and Indiana and calling for a revamped system featuring more prominent programs. Comparing it to the NFL’s consistent ratings success, they noted how pro football has mastered marketing and audience engagement.

The conversation also highlighted the challenges college football faces, including NIL deals, the transfer portal, and dwindling fan loyalty. The hosts lamented the sport’s move toward an NFL-like structure and expressed concern for its future.