Making events for streamers is a difficult business. Ludwig’s Offbrand learned that the hard way. [Video]

Offbrand launched in 2022 with plenty of promise. The co-venture between Ludwig Ahgren and his business partners Nick Allen, Nathan Stanz, and Brandon Ewing planned to work with top creators to produce spectacular events that would rival TV game shows.

But just two years later, that side of Offbrand is no more. A statement shared on the company’s official X account revealed that the events side of the business has shut down. From this point forward, Offbrand’s operations will center around its more recent foray into the world of video game publishing.

“Our people worked hard and made amazing content, but we failed to make the events business sustainable,” reads the statement. “As a result, we’ve made the difficult decision to shut that side of the business down.”

Employees who worked on the events side of Offbrand will receive two months of severance. Ludwig also revealed that Jerma, the innovative streamer who joined Offbrand …