Making Relationships Easier ft. Zendesk [Video]

We’re doing something a bit different with Video Worth Sharing today.

To celebrate our month of video content marketing awareness, for the next four weeks we’re going to show you examples of complete video marketing funnels that guide leads through the buyer’s journey from first touch to closed sale.

It’s a chance to see how four brands have produced content at every stage of awareness to create a cohesive path for leads.

We begin this week with Zendesk, the customer service software provider, who show that the relationships between businesses and customers can and should be easier. Enjoy!

Awareness Stage | Bad Phone Support

At the top of the funnel Zendesk isn’t interested in advertising their products or services. Instead, they’re looking to generate initial curiosity and rapport with their audience. The brand seeks to make leads laugh, smile, and engage with them further.

Consideration Stage | Lonely Planet Customer Story

At this stage leads are getting more invested in potential solutions …