Maxol announced as new sponsor of the Laura Fox Show on 2FM [Video]

Maxol has been announced as the new sponsor of The Laura Fox Show on 2FM.

The 12-month deal brokered by Core includes 9 x 10-second sponsor-credited stings per show, as well as sponsor-credited promos across the 2FM seven-day schedule.

There will also be listen-back and homepage sponsorship which Maxol said will give them “a unique opportunity to engage with audiences in their homes, in their cars or at work.”

Nikki Maguire, Head of Marketing, Maxol said, “2FM is a fantastic platform for the Maxol brand, as it connects with people of all ages across Ireland.

“This sponsorship marks an exciting milestone in our multi-channel marketing strategy, providing a unique opportunity to engage with audiences in their homes, in their cars or at work.” 

Core’s Clare Connaughton, said: “In sponsorship it is all about finding the right brand fit and tapping into a strong audience or fanbase.

“Maxol’s sponsorship of ‘The Laura Fox Show’ allows them do just that while communicating Maxol’s exceptional quality, value and …