Meal deals become mainstay of quick-service operations in APAC: Report [Video]

Meal deals, originally invented to entice consumers during high inflation, have emerged as a significant offering in the food service sector, particularly at quick-service restaurant (QSR) establishments in the Asia-Pacific (APAC) region, according to a report on Tuesday.

Meal deals are characterised by a combination of a main item such as a burger or a sandwich, a snack, and a beverage, sold in combination at a lower price than the sum of the individual items.

The report by GlobalData, a data and analytics company, showed that this pricing strategy makes meal deals attractive to consumers seeking affordable lunch options, especially during challenging economic times marked by rising inflation.

“Despite the economic pressures from inflation, the meal deal market has shown resilience. The hybrid working patterns post-pandemic have made it difficult for retailers and food service operators to predict demand for weekday lunches,” said Bokkala Parthasaradhi Reddy, Lead Consumer Analyst at GlobalData.

“However, meal deals …