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In this Sports Geek Throwback, Bryan and Sean discussed metrics for engagement and Dark Social
- Retweets and shares are considered top-tier engagement metrics
- A benchmark of 1000 retweets is seen as a good performance indicator
- Dark Social refers to content shared through private channels, often unmeasurable
- ROI in sports social media often comes through sponsorship attraction
- Overall engagement is more valuable than raw follower numbers
This transcript has been lightly edited by AI
Sean: On the science side, from a stats and metrics point of view, what are some key numbers you’re always looking for to know what you’re doing is working or you’re on the right track? Are there any particular metrics that are your go-to on any specific platform?
Bryan:On Twitter, I really look at retweets as the most important. If you have zero money and not much time, I focus on shares on Facebook and retweets on Twitter. We have almost 700,000 on …
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