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MINNESOTA TIMBERWOLVES STAR NAZ REID SIGNS FIRST NBA ENDORSEMENT DEAL WITH LUCKY ENERGY DRINK [Video]

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Strategic PR Campaigns

Beverage Company Announces Partnership With “Naz Isn’t Lucky” Video Starring Reid.

AUSTIN, Texas, Dec. 25, 2024 /PRNewswire/ — Lucky Energy, the cleaner, better-for-you energy drink known for its deliciously refreshing beverages, announced today it has signed the NBA’s 2024 Sixth Man of the Year, Minnesota Timberwolves Center Naz Reid, as its first headline athlete by releasing its “Naz Isn’t Lucky” video starring Reid. The deal includes an OOH campaign in Minnesota, NIL (name, image, likeness) for POS, social media promotions, and more.

“Naz Isn’t Lucky” features a child’s voice saying, Tell Me About Naz Reid. Scenes of Naz dominating the court appear, with a voiceover describing who he is. Naz is a Beast (Naz dunks on his opponent); Naz doesn’t care about your offense (Naz rejects his opponent). You can call him Naz; just don’t call him lucky (Naz scores a fadeaway while falling to the floor).Naz then appears holding a …

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