Mission statement for Cristiano Ronaldo’s record-breaking YouTube channel revealed [Video]

Cristiano Ronaldo, the global football icon and social media powerhouse, has taken his brand to YouTube, working with a dedicated team of 21 to give fans a closer look at his life beyond the pitch.

Despite its rapid success, with over 66 million followers and a record-breaking 1 million subscribers within the first 90 minutes, Ronaldo insists that social media remains just a “hobby.”

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The world’s most-followed athlete ventures into YouTube

Backed by his team at Dentsu Creative Iberia, Ronaldo has partnered with YouTube and Whisper production staff in Riyadh to create unique content.

“Ronaldo is the biggest star in the world in my opinion. He is the most known person on the only planet that we know [that] there’s life. So he’s the most known person in the universe. YouTube understands that,” said Tomas Froes, CEO of Dentsu, emphasizing the draw Ronaldo has for fans globally.

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