Mitzi Hatori Appointed Chief Marketing Officer of AR Franchising, Inc. | PR Newswire [Video]

Driving AR Homes® Forward with Proven Vision and Commitment to Consumer Experience

, /PRNewswire/ — AR Franchising, Inc., franchisor of the prestigious AR Homes® brand, proudly announces the promotion of Mitzi Hatori to Chief Marketing Officer. In her new role, Hatori will lead strategic initiatives to strengthen AR Homes®’ market position, ensuring a seamless consumer experience and fostering innovation across both its franchise network and direct-to-consumer channels.

Hatori brings over 15 years of expertise in marketing for homebuilding and development sectors. Since joining AR Franchising, Inc. in 2020 as Vice President of Marketing, she has redefined the brand by aligning the company’s vision with a consumer-centric approach. Her strategic leadership has consistently focused on enhancing the AR Homes® brand through integrated efforts that prioritize customer experience and brand relevance. Her strategic leadership has not only driven impactful campaigns but has also garnered significant recognition for AR Homes®, including a Gold …