My/Mochi Ice Creams New Campaign Helps the World Be a Bit More Chill Marketing Communication News [Video]

Campaign Includes First TV Spots in Over Five Years, Created by AOR Terri & Sandy

 My/Mochi, the original and world’s largest producer of mochi ice cream, is launching its first major marketing campaign in five years. Under the leadership of Chief Marketing Officer Brigette Wolf, who joined the company in 2023, the brand has undergone a transition to deliver bite-sized joy even in stressful moments.

At the center of the new “Joyfully Chill” campaign is debut creative from Terri & Sandy, who was named My/Mochi’s creative and strategic agency of record last summer. The 30 and 15 second spots, directed by comedic filmmaker Nalle Sjöblad, are humorous takes on relatable parenting struggles such as ‘new math’ and first-time motherhood.  My/Mochi ice cream becomes the hero in these situations as an easy, delicious and fun way to stay “joyfully chill.” 

The campaign will run through a mix of local broadcast buys and a national presence across digital and social …