Netflix’s Original Content Slowdown Means Prime Video Is Gaining Ground

Over the last four quarters, Amazon has been growing its share of streaming original series premieres. Similar to Netflix, the platform has seen its share of original content slide over the past several years, with new competitors entering markets around the world. However, in contrast to Netflix, Prime Video has grown its share of streaming original series relative to the competition since the end of 2023.

An analysis with Parrot Analytics’ Content Panorama shows that as of Q3 2024, Amazon Prime Video originals accounted for 8.7% of streaming original series globally. This is approaching the platform’s share of original series that had premiered prior to 2020, which is impressive given the number of competitive platforms that have launched and expanded their catalogs since then.

Contrast this with Netflix, whose share of original series has consistently fallen over the same time. Netflix has slowed the erosion of its share of …