Mobile apps, digital ID, and biometrics, alongside the human touch, cited as top resources for enhancing each trip. Delays, cost and airport experience are biggest causes of friction.
, /PRNewswire-PRWeb/ — Despite the encouraging traveler volumes seen in many markets in 2024, travelers continue to be impacted by a range of frustrations while on a journey, according to Amadeus’ latest U.S. traveler survey, Friction Removed. Released today, the research finds that while delays, planning, cost and the airport experience are among the top concerns, there is no single cause of distress, with each traveler experiencing friction differently.
Rajiv Rajian, Executive Vice President and Chief Commercial Officer, Americas, Travel, Amadeus, said, “By delving deeper into the root causes of U.S. traveler frustrations, we can explore ways to overcome them, and technology has a big part to play.”
When asked where friction originates while on a trip, U.S. travelers cite top causes …