New Audible ad reveals transportive world of audio books [Video]

The second spot in Amazon’s global campaign sees a commuter explore the world of wellness.

Audible is kicking off the new year with a new version of its ‘There’s more to imagine when you listen’ campaign, which plays on the transformative power of listening to audio books.

‘Zen Commute,’ created by Fold7, merges a commuter’s crowded train journey with an antithetic spiritual escape. Audible draws attention to its wellness category in the spot as it encourages listeners to zone out from mundane activities while immersing themselves in different worlds.

Shorter, social-first clips that draw attention to other wellness content are being released alongside Zen Commute. They include ‘Blossom Train’ and ‘Toy Town,’ and explore similar themes.

The new content follows an initial film released in June, where a battle on another planet is interrupted by hoovering.

Both films were directed by Antione Bardou-Jacquet who is best known in the advertising …