First 5 California has launched a new campaign to highlight how fathers’ engagement with their children boosts their well-being.
The “Strong Starts Father Focused Initiative” was announced in a webinar Wednesday morning conducted by First 5 California, which is dedicated to giving young children and their families access to education, healthcare, and childcare, with the goal of boosting kids’ chances of success in life.
The state organization’s initiative includes a research study report, “Fathers in Focus: Understanding and Supporting California Fathers in Early Childhood Development” and online access to tools and resources for parents and organizations.
The media effort also includes a heartstring-tugging video showing three fathers talk about how society expects them to be strong and not show their emotions or weakness, but how it’s important for kids to see those traits in their fathers.
And while individuals are already readjusting their expectations of what dads should look like, …