New Gen Z Research Reveals a Shift Toward Credible, Expert-Driven Open Web Content | PR Newswire [Video]

“DECODING GEN Z: The New Rules of Digital Trust and Influence” from Raptive Reveals How GenZ is Outgrowing TikTok

, /PRNewswire/ — Raptive, the creator media company, today published new research called DECODING GEN Z: The New Rules of Digital Trust and Influence. Based on responses from over 1,000 Gen Z consumers, the survey uncovers a surprising evolution of the so-called “TikTok Generation” as members mature into adulthood. They prioritize credible, expert-driven information to navigate complex responsibilities and are redefining their engagement with digital content.

“Gen Z is rapidly outgrowing their label as the ‘TikTok generation,'” said Erika Leone, Raptive’s EVP of Marketing. “While social platforms remain avenues for quick entertainment, they don’t provide this maturing demographic with the trustworthy expertise they seek. As this generation navigates significant life milestones, from homeownership to career advancement, they are proving to be discerning, pragmatic individuals who value authenticity and expertise over flashy distractions. Their changing …